Walmart launches weeklong fall sale overlapping Amazon Prime Big Deal Days

Walmart is rolling out a weeklong fall sales event that will overlap with Amazon’s Prime Big Deal Days, giving consumers two major discount events during the early holiday shopping season.

The retailer’s Deals & More event begins at 12 a.m. ET Oct. 5 and runs through Oct. 11, offering shoppers seven days of discounts across categories including home, tech, toys and Halloween items.

Amazon’s “Prime Big Deal Days” are scheduled for Oct. 6-7, meaning the two sales events will overlap for two days.

A Walmart spokesperson told FOX Business that the company scheduled the event to align with customers’ shopping habits.

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“We plan our events around how and when our customers want to shop,” the spokesperson said. “We know many customers are starting to think about the holidays earlier while also shopping for their everyday and seasonal needs, so we wanted to give them a full week to save in early October.”

Ahead of the sale, Walmart has been advertising discounts of up to 50% on home items; 40% on tech; 30% on toys, food and Halloween products; 25% on tools; and 20% on wellness items.

“Heads up — big deals coming!” Walmart states on its website.

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Unlike Amazon’s Prime Big Deal Days, Walmart’s sale is expected to be available to all shoppers and does not require a paid membership.

Amazon, meanwhile, said Prime Big Deal Days is an exclusive event for Prime members.

“Looking to get a head start on your holiday shopping? Prime members can start saving now ahead of Prime Big Deal Days 2026, returning October 6-7 with 48 hours of exclusive deals across more than 35 categories,” Amazon said in a press release Monday.

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Amazon said Prime members will be able to shop for millions of deals on brands, seasonal items and everyday essentials when the event begins at 12:01 a.m. PDT on Oct. 6, adding that early deals are already available.

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The company also encouraged shoppers who are not already Prime members to sign up or start a free trial to access the sale and other membership benefits.

Amazon told FOX Business it did not have any additional comment beyond the information available on its website.

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