Is there a fast-food price war looming?
Rising menu prices have caused traffic to dip at fast-food restaurants as economic concerns push their core customers to rein in discretionary spending. But fast-food companies that are already grappling with margin pressures face a difficult challenge: They risk alienating the very households that have long sustained their business if they raise prices too much.McDonald's announced this week it was doubling down on its value proposition to rejuvenate traffic among its […]
