Dollar Shave Club CEO says company to return to its roots after getting ‘neutered’
The CEO of Dollar Shave Club vowed that the company would return to its roots after its corporate owner "neutered" the brand, Fortune Magazine reported. "They neutered the voice of the brand. They tried to make it too corporate, and they lost that irreverent, ‘on the edge’ humor. And when you do that, you lose the consumer," Dollar Shave Club CEO Larry Bodner said. Dollar Shave Club was founded in 2012, launching […]
